Dali Group was founded in the famous historical and cultural city Quanzhou, also known as the cultural capital of East Asia. After more than 20 years of rapid development since 1989, Dali Group has grown into a comprehensive modern food enterprise group with an annual revenue of over 10 billion, ranked the top 500 Chinese private enterprises.
Dali Group, based on industry characteristics, has established 18 subsidiaries in 16 provinces and regions across the country through careful layout, and has 30 food and beverage production bases, one mashed potato production base, and one packaging and printing company. At the same time, the Group has built a golden marketing channel which enjoys a good reputation among the industry, and has formed a nationwide marketing network.
Dali Group focuses on food industry and has formed an industrial structure of food and beverages as the two pillars. It uses the branding model of large platform, high density, three-dimensional to enhance the brand image, and the three brands under it, i.e. "Daliyuan" pastry, "Haochidian" biscuits, and "Copico" chips, have been recognized as the leading Chinese leisure foods brands. "Heqizheng" herbal tea, "Daliyuan" peanut milk and "Hi-Tiger" functional drinks are in the leading position in their industry respectively. Multi-industry and multi-brand development strategy enables Dali Group to become an enterprise with super-large scale and super strength in both food and beverage industry.
Dali Group is an innovation-driven enterprise, and continues to promote production technology innovation. Through independent research and development, introducing technology, and cooperative development, etc., the Group now has various international advanced food and beverage production lines. The Group has established industry leading product research and development center, formed a strong research and development team, and worked closely with a number of food industry research institutions at home and abroad. It devotes itself to improving product quality and developing new products for consumers. Continuous investment in innovation has laid a powerful foundation for the Group to grasp consumption trends and lead the development of the industry.
Dali Group also contributes to the society positively. It integrates its enterprise social responsibility into enterprise culture and its production and business activities, and is dedicated to philanthropy and the public while it continues to grow. It has established four education funds and two charitable funds. Until 2014, Dali has donated a total of over RMB 500 million, and has been awarded "China Charity Award" - for twice by the Ministry of Civil Affairs.
Adhering to the business philosophy of "pursing high quality with whole heart", Dali Group uses its remarkable brand image, excellent product quality and convenient consumer experience to help consumers create a quality life. Relying on the industrial super platform ranging from product development center to a food company, from a packaging company to raw material production base, Dali Group has made it a comprehensive and international modern enterprise, dedicated to lead the development of China's food industry.
Until 2014, the Group has built 18 subsidiaries nationwide covering four sections
of China, including southeast, northern, central and western China.