Xu ShihuiFounder, Chairman and President of Dali Group, reprerentative of the 11th and 12th National People's Congress of the People's Republic of China.
Since establishment in 1989, Dali Group has two major business segments - food and beverage, which grow side by side. Dali's achievement today results from our faith: driving growth through best quality and best brand.
We position our brands based on our businesses, and we implement multi-brand strategy. Daliyuan, Copico, Haochidian, Heqizheng, and Hi-Tiger have all become the mainstream brands within their respective segments. In the future, we will strengthen the multi-brand strategy advantage, drive business growth through the brands and build strong market dominance.
To provide the best service to customers is the highest respect for customers. We have established industry leading research centers, introduced world-advanced manufacturing technologies, implemented stringent quality control standards and we take the principle "Ensure Quality with Our Heart" as our guidance for future actions.
Creating a quality life, leading the industry development, establishing a comprehensive modern food enterprise group, and becoming China's food industry leader, all of these are Dali's vision for the future, and also the responsibility for Dali. We will embrace international vision and standards and devote ourselves to providing the best quality, best brand and the best enterprise.