Dali Group has grown from a rented production plant into an enterprise with 18 subsidiaries and over RMB10 billion of revenue. Its excellent corporate culture has been integral to its success. Corporate culture is the comprehensive summary of an enterprise's ideology, strategic direction, vision, behavior and values. On this basis, a culture system is established with its own characteristics and content. The system advocates integrity, pragmatism, innovation, unity, co-prosperity, and also with emphasis on the company's social responsibility.
Corporate logo is a key element of corporate culture. The figurative trademark of "Dali" consists of the abbreviation "dL", which resembles mountain peak. The bottom of the mountain symbolizes the company's solid fundamentals while the top symbolizes the company's powerful strength and endless pursuit for quality. The sky blue brings a sense of vastness, showing the company's vision to become bigger and stronger. The rising sun implies a thriving business. The whole design embodies unity, strength and upward momentum, representing the quest to ensure better quality with our heart.
Dali Group demands quality, operates with integrity, takes quality as its commitment to consumers, and spares no effort to ensure consumers’ satisfaction. The Group strives to create quality foods for consumers. The company encompasses strong sense of responsibility to ensure product quality and to help create a quality life for its consumers.
Dali Group is dedicated to quality in all aspects, including for its consumers as well as for its business development. Throughout Dali's corporate development, it has adhered to its philosophy of "Ensure Quality with Our Heart", which covers every level of the enterprise, every level of the employee and every level of the society. The philosophy puts in place a series of clear and stringent requirements for the company's codes of conduct, value system, and social responsibility.
Dedication is Dali's code of conduct, "Ensure Quality with Our Heart" is the core of our corporate culture.