Copico is the major brand of the Group's chips, fries and others category. "Friendship, joyfulness, fashion and uniqueness" is the brand concept of Copico. Copico provides extensive choices to trendy consumers and is highly welcomed in the market. The brand has become a catalyst for joy and happiness and also has become the best snack food choice for young people.
"Every happy moment, my Copico". Copico captures the characteristics of young customers and brings joyful atmosphere into the brand using dynamic figures and characters, emphasizing the fashionable and active brand image. After product launch in 2003, Copico ended the market domination of foreign chips in China and quickly became the most popular brand in chips, fries and others category in China.