Sub-brand

Haochidian , If delicious, then eat more

Haochidian was launched by the Group in 2004, breaking the monopoly formed by international brands in the high-end biscuit market.

The slogan of "If delicious, then eat more" spreads the brand concept of “Sharing great taste” and passes on ideas such as nutrition, health and elegancy to more consumers. 

The crispy series of Haochidian, with nut chips fully covering the biscuits, becomes popular nationwide soon after its launch, and won the title of "Nutritious and Healthy Product" from the Chinese Nutrition Society. Haochidian is certainly the leading brand in China biscuits industry.

 

 

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