Marketing
Promotion
The success of a product not only requires a solid branding foundation, but also a well-established sales and distribution network. In food industry, "Channels are the king and retail sales are the key to success". Dali has five key channels – traditional trade channel, modern retail channel, specialty channel, catering channel and e-commerce channel, creating a golden sales and distribution network that all peers desire for.
  • Constant penetration into traditional trade channel:Dali has a strong traditional trade channel. Dali leverage on subsidiaries to penetrate into provinces, cities and most county-level divisions, creating a distribution system with nationwide coverage; 

  • Showing success record in modern retail channel:Dali Group emphasizes on modern retail channel expansion, especially penetrating into hypermarkets, KAs and convenience stores. Dali also cooperates with large chain stores and showcases the products at their chain supermarkets.

  • E-commerce channel well prepared for the future:Dali rapidly develops its e-commerce channel. Online shopping has become a trend in the internet era. Dali sets up flagship stores at major e-commerce platforms in China to boost the number of online shoppers and turnover. It also allows customers to enjoy shopping at home.

 

 

Copyright © 1989 - 2015 Dali