Dali Group leverages on big platforms, uses high frequency method and multi-dimensional strategies for brand marketing. It combines the advantages of traditional and new media and consolidates various means such as video, print media, outdoor and internet platforms for marketing. The Group speaks up for its brands in different media and continuously enhances the brand image. Meanwhile, catering to the snack food consumers' need, we use different advertisement taglines for our products based on the different characteristics of each brand and product. This strategy can help highlight the characteristics of each brand to our customers.
For brand promotion, Dali follows the media development and the development of brand marketing to consolidate the advantages of traditional media (TV, print media, outdoor and marketing activities) and new internet media. Dali plans to consolidate multiple resources to create a multi-dimensional brand promotion strategy.